Currently video ad networks find a large part of their business coming from large brands. This represents the first wave of internet video advertising, essentially the old wine of TV ad content produced by large brands and Madison Avenue, repurposed for a slightly different delivery channel (the internet). Brand advertising of such nature has so far not valued complex performance advertising technology, likely because of its legacy from TV ads, which as a medium did not lend itself to performance technology.
While brand ads on the internet will surely continue to be an important segment of the market, Ari Levy’s recent Bloomberg article on the future of internet video advertising (see – http://www.bloomberg.com/news/2013-05-07/online-video-ad-startups-seen-near-ipos-challenging-google-tech.html ) suggests much of today’s growth is coming from local advertisers like restaurants and retailers.
Google’s Adwords has long since proven such local and SMB advertisers care deeply about performance advertising technology, vastly preferring its effectiveness over more general brand ads.
All of the above suggests a strong trend towards growth in performance based video advertising technology.
Founder/CEO – Yactraq
To learn more about Jeh’s views on the subject you can contact him at email@example.com
Yactraq Founder/CEO Jeh Daruvala interviewed by Lynn Fosse of CEOCFO Magazine. Interview content is available at – http://ceocfointerviews.com/interviews/YactraqOnline13.htm
Yactraq Founder and CEO, Jeh Daruvala said, “Back to back achievements like this are a tremendous validation of our video content monetization technology, and a great way to recognize the hard work of our team. Our goal is to set new standards in making audiovisual content more searchable and usable. Winning TiE50 and being selected for SVForum’s Launch in the face of such intense competition tells us that our approach is relevant, valuable, and has huge potential in a rapidly emerging market sector.”
Speaking to a global audience at the awards ceremony during TiEcon 2013, the conference Chairman and President of TiE Silicon Valley, Mr. Venkatesh Shukla said that “the TiE50 program screened 1142 companies from 24 countries and 50 best-of-breed companies were announced winners.”
“Over the past four years, the TiE50 program gained global acclaim attracting startups from all over the world. TiE50 as a brand has gained much recognition amongst the VC and Angel communities – particularly in the Silicon Valley. About 110 finalists and winners had successful exits,” said Program Chair Ram K. Reddy.
Yactraq was founded in 2010 by veterans with collectively over 40 years of experience in telecom, video, broadcast, and pattern recognition technologies. Yactraq makes it easier than ever before to index and monetize audiovisual content. The company’s patent-pending Speech2Topics cloud-based solution significantly enhances video content discovery (search, navigation and recommendation), targeted advertising, and content analytics. Speech2Topics has been deployed with live production customers such as DAR.FM. Yactraq was named a CIX Top 20 Winner in 2012 as one of ‘Canada’s hottest innovative companies’. Yactraq is based in British Columbia with offices in Silicon Valley. For more information visit http://www.yactraq.com.
TiE50 is TiE Silicon Valley’s premier annual awards program keenly contested by thousands of technology startups worldwide. Awards are announced at TiEcon, the world’s largest conference for entrepreneurs. TiE is a global, not-for-profit network of entrepreneurs and professionals dedicated to the advancement of entrepreneurship. TiE provides a platform for mentoring, networking and education for technology entrepreneurs worldwide. Our global network of 54 chapters located in most major North American, Asian and European countries and cities with more than 14,000 members across 13 countries. For more information visithttp://www.tie50.net/TiE50Awards/.
Yesterday, Yactraq presented at the prestigious SVForum’s Launch: Silicon Valley 2013 (http://www.launchsiliconvalley.org), Silicon Valley’s high visibility platform for emerging technology. The event, featured products from the most exciting of the newest startups in information technology, mobility, digital media, next generation internet, life sciences and clean technology. SVForum’s Launch program featured Ray Kurzweil and Guy Kawasaki as keynote speakers.
The related Yactraq press release: http://www.prweb.com/releases/2013/5/prweb10757165.htm
The interview covers details about Yactraq Speech2Topics API, Speech2Ads and related topics including the evolving video ecosystem.
The full interview is available at http://blog.programmableweb.com/2013/05/13/pw-interview-jeh-daruwala-ceo-yactraq-api-behavorial-targeting-for-videos/
If you appreciate the contribution Yactraq is making to the audiovisual internet, you can show it by visiting the below link and “like”ing us:
Ronaldo was also the winner of the Yactraq prize at Mashape’s April Hack. For more details see:
Yactraq declared among the top 3 startups, chosen by a panel of judges including:
Mark Silva (Angel Investor), Craig Jones (Managing Partner, Ticonderoga Capital), Jamie Kim (California Technology Ventures), Thorsten Claus (Senior Investment Manager, T-Venture of America), Kamram Qamar (Angel Investor), Brad Kayton (Angel Investor), James Conlon (Angel Investor), Aymerik Renard (VP, Accelerator and Strategic Investor, PCH Intn.), Jonathan Richard Staenberg (Angel Investor), Matthew Growney (Managing Partner, Rudyard Partners)
LaunchFEST @CES is organized by angellaunch.com / ihollywoodforum.com